See The Patterns.
Shape What Comes Next.
Strategic Astrology, Numerology & Symbolic Intelligence
Gain greater clarity around identity, direction and timing. I combine strategic thinking with astrology, numerology and Astronumology to help individuals and founders understand what is changing, make more confident decisions, and navigate what comes next.
Ways We Can Work Together
Personal Insight & Development
Explore identity, direction, important decisions, life transitions and timing — with deeper insight into the patterns shaping where you are and what may be developing next.
Business & Founders
Strategic insight for founders, entrepreneurs and businesses navigating development, positioning, identity, decision-making, launches and periods of significant change.
Identity & Naming
Explore personal names, business names and brand identities through Chaldean numerology — from understanding an existing name to consciously designing one for what comes next.
“Working with you gave me far greater confidence in the decisions I was making around my business. Your insight into my brand identity and timing helped me see not only what felt right, but why. You gave me much greater clarity about how and when to move forward.”
~ Peter L, Business Consultation
The Astronumology Approach
A different perspective emerges when symbolic systems are brought into relationship.
Astronumology is my developing methodology integrating Western astrology and Chaldean numerology to explore identity, potential, timing, development and decision-making.
Rather than treating the two systems separately, I look at where their patterns converge, complement one another, or reveal different dimensions of the same situation — creating a more integrated perspective on what is happening and what may be possible next.
From Insight to Confident Action
Insight is valuable when it changes what you are able to see — and what you are able to do as a result.
My work is not about accumulating more information about yourself, your business, or the cycles surrounding you. It is about identifying the patterns that matter, understanding their implications, and using that perspective to make clearer and more confident choices.
Sometimes that means recognising an opportunity or direction that had previously been difficult to see. Sometimes it means understanding why something is not working, identifying what needs to change, or finding the right timing for a decision already taking shape. At other times, the transformation is more fundamental: a new understanding of identity, potential or direction that changes how you approach what comes next.
The aim is to turn insight into something you can actually use.
Meet Astrrid
My background spans strategic leadership, organisational design and development, project management and programmes of change across corporate, technical and entrepreneurial environments. Throughout that work, I developed a particular interest in complex systems — how different elements interact, where patterns emerge, and what enables meaningful change to take place.
Today, I bring that strategic perspective to my work with astrology, numerology and symbolic systems. Alongside working with clients, I develop original methodologies and research how symbolic frameworks can be integrated and applied to questions of identity, timing, decision-making and organisational development.
The result is an approach that combines pattern recognition, structured analysis and strategic thinking with the depth and perspective offered by symbolic systems.
Based in the United Kingdom and working with clients internationally.
Different Questions. The Same Search for Clarity.
The circumstances may be personal or professional, but the underlying questions are often similar: What is changing? What matters most? Where is the potential? And what is the most constructive way forward?
For Individuals
Periods of change can challenge your sense of identity, direction and what you thought would come next. I help you explore the deeper patterns shaping your circumstances, understand the cycles you are moving through, and gain greater clarity around the choices and possibilities ahead.
Whether you are navigating a significant decision, personal transition, changing relationship, career direction or a wider period of reinvention, the aim is to help you move forward with greater understanding, confidence and intention.
Explore Personal Services →
For Founders & Businesses
Building and developing a business involves continual decisions about direction, positioning, identity, timing and growth. I work with founders and businesses to bring another perspective to those decisions — identifying patterns, testing possibilities and exploring how the founder, business and wider timing interact.
From business and brand identity to launches, strategic development and periods of change, the aim is to help you make clearer decisions about what you are building, how you develop it, and when to move.
Explore Business & Founders →
“I was surprised by the depth and specificity of what emerged. Astrrid brought together different patterns in a way that made sense of aspects of myself and my life that I had never previously connected.
I came away with a clearer understanding of what had shaped me, and a different perspective on where I am now and what may be possible next.”
~ Amber R, Personal Consultation
Research, Ideas & The Astrrid Journal
My work extends beyond individual consultations. Through The Astrrid Journal, I explore astrology, numerology, symbolic systems, identity, timing and transformation, alongside emerging ideas from my ongoing research and methodology development.
Recent writing also explores the foundations of Symbolic Intelligence — a developing framework for understanding how symbolic structures can be recognised, modelled and applied to individuals, organisations, systems and decision-making.
Ready To Explore What's Next?
Whether you are navigating change in your own life, developing a business, or exploring a significant decision, the next step is to choose the pathway most relevant to you.
Not sure where your situation fits? [Contact Astrrid →]